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    Book Details







Dr. R. Kesavan
C. Elanchezhian
T. Sunder Selwyn
ISBN : 978-93-81159-34-7
Edition : First, 2005
Pages : 547
Price : US$ 28



  About the Book:
Salient Features :
  • Clear illustrations
  • Student friendly text
  • A large number of Solved Problems and Case studies
  • Excellent Summaries
  • Important Reviews


  About the Author:
Dr. R. Kesavan is currently a senior faculty in Department of Production Technology, M.I.T. campus, Anna University, Chennai. He obtained hsi Bachelors degree in Mechanical Engineering from College of Engineering, Guindy and Masters degree in Production Engineering from M.I.T. campus, Anna University, Chennai. He also obtained his Masters of Business Administration from Department of Management Studies, Madras University, Chennai and obtained his Ph.D. degree from Anna University. He has published a number of papers at national and international levels. He has more than ten years of industrial experience and fifteen years experience in teaching Process Planning and Cost Estimation, Management Studies, Production Engineering, Financial Accounting and Industrial Economics. He has written books on Principles of Management and Process Planning and Cost Estimation.

C. Elanchezhian is currently senior faculty in Department of Mechanical Engineering, Sri Sai Ram Engineering College, Chennai. He obtained his Bachelors and Masters degree in Production Engineering form Annamalai University. He has more than eleven years of experience in teaching Process Planning and Cost Estimation, Manufacturing Sciences, Statistical Quality Control and Reliability Engineering, Engineering Graphics and Design Subject. He has written book on Design of Jigs, Fixtures and Press Tools Production Technology, Engineering Technology Metrology, Principles of Management, Machine Tools, Process Planning and Cost Estimation and Manufacturing Technology.

T. Sunder Selwyn is a senior faculty in Department of Mechnical Engineering, G.K.M. College of Engineering and Technology, Chennai. He obtained his Bachelors degree in Mechanical Engineering from Govt. College of Engineering, Tirunelveli and Masters degree from College of Engineering, Guindy, Anna University. He has more than seven years of industrial experience and more than six years experience in teaching Manufacturing Sciences, Statistical Quality Control and Reliability Engineering. He has written books on Design of Jigs, Fixtures and Press Tools, Engineering Metrology, Computer Aided Manufacturing.


  Contents:
Contents:
1.  Nature and Scope of Economics and Managerial Economics
2.  Demand-Utility Analysis-I
3.  Demand-Utility Analysis-II
4.  Demand-Utility Analysis-III
5.  Demand Forecasting
6.  Law of Supply
7.  Cost Concept and Cost Output Relationship
9.  Theory of Production
10. Pricing
11. Concepts and Types of Market
12. Manufacturing Practices
13. National Income
14. Money and Banking
15. New Economics Environment : Liberalisation, Privatisation and Globalisation (LPG)
16.Nature of Financial Management
17. Capital Budgeting -I
18. Sources of Finance
19. Financial Accounting System
20. Financial Statement
21. Ratio/Financial Analysis
22. Fund Flow and Cash Flow Analysis
23. Investment
Model Test Paper
Annexure
Index


  Subjects:
PTU, Jalandhar,ENGINEERING

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